Ecommerce software and services, evaluated for the people running the store.
THE DIRECTORY · ENTRY 001
Sellerboard, on the record.
Profit analytics for Amazon sellers. Our verdict from live accounts: the rare tool that costs less than the mistakes it prevents. From $19/mo, checked Aug 2026.
Nathan Perry · Aug 10, 2026
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Articles
The Directory
Every company we cover: what it does, our take, and who to talk to.
The Directory
Sellerboard
Directory entry 001. Profit analytics for Amazon sellers: what it does, our verdict, and who to talk to.
Nathan Perry • Aug 10, 2026
The Directory
Kodif
Directory entry 002. Action-first AI customer support for ecommerce: what it does, why it is on our radar, and who to talk to.
Nathan Perry • Aug 9, 2026
The Recaps
Field reporting from the industry's trade shows.
The Recaps
Ecom Elevated Fall — Why We're Going Back
Convention series, stop #2: we went to the Spring edition — here's why we're going back August 24–25.
Jul 11, 2026
The Recaps
Salt Lake City eCom Summit — What to Know Before You Go
First stop in our new conventions series: we walk the vendor floor so you don't have to.
Jul 11, 2026
Find what you need.
The directory
A permanent entry for every company we cover, with what it is, what it costs and when we checked, who it isn't for, and who to talk to.
Guides and comparisons
Decision-first writing for operators choosing between tools, with the criteria stated and the trade-offs named.
Conference coverage
What each show is for, who should go, and what we found on the floor.
For vendors and service providers.
Apply to be listed, correct a factual error in an existing entry, or ask about disclosed sponsorship. Listings are editorial and free. Placement and conclusions are not for sale.
Permanent and linkable.
your entry lives at a fixed URL you can share in any sales conversation
Accurate entity data.
correct facts about your product, pricing, integrations, and people, structured so search engines and AI assistants can read them
A named contact.
qualified buyers reach the right person instead of a generic form
How we work.
We cover tools we can examine, and we say which ones we operate ourselves. Pricing carries the date we checked it. When something is reported rather than verified, we label it. When we get something wrong, we correct it in the open.
Verdicts only where we operate.
if we run it in a live account, we say so and publish a verdict. If we don't, it's a radar entry and we say what we verified.
Dated pricing.
every price carries the date we checked it, and quote-only pricing is labeled as reported.
Named limitations.
every entry states who the tool is not for
The Spread.
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